About Me

I build beautiful websites & create engaging online experiences.

Senior Art Director with 15+ years of hands-on experience in print, digital media, and creative storytelling for brands, bringing a proven knowledge of creative strategy, vision, communication and management with industry expertise in higher education, consumer product goods, healthcare, pharmaceuticals, business-to-business and millennial marketing. My portfolio showcases a variety of deliverables including infographics, logos, packaging, banners, print collateral and display designs. I am skilled in Adobe Creative Suite, HTML, CSS, WordPress and Microsoft Office Suite.

SKILLS

Creative Strategy
15+ years of creative strategy with a knack for bringing clarity and focus to solve complicated problems and producing smart, evocative creative informed by research, data, and strategic thinking. Results-driven solutions for print, digital, and broadcast media.

Management
Proven creative leadership and management experience, bringing multi-discipline teams together to collaborate, brainstorm and execute creative strategies. Strong experience and passion for mentoring, teaching and growing creative talent.

Hands-on
Design, copywriting, UI/UX, video editing, HTML, CSS, presentations

Software
Mac OS, Adobe Creative Suite: (Photoshop, Illustrator, InDesign), Dreamweaver, Adobe Acrobat Professional, Microsoft Office, PowerPoint.

EXPERIENCE

 

University of Delaware
Sr. Art Director
2013 – Present

Major Clients:
University Museums, Athletics, Global, New Studetn Orientation

  • Lead and manage team of designers, writers, photographers and videographers
  • Research and creative direction for client brand initiatives and digital marketing strategies.
  • Direct and collaborate with back-end and front-end developers to create web sites, web apps and other digital solutions
  • Collaborate with project managers, account executives and strategists on developing effective digital marketing strategies
  • Write, design and direct creative content for social media, and digital marketing campaigns
  • Develop and pitch creative to win new business
  • Executive Leadership Team member for 4+ years.

University of Delaware
Art Director
2008 – 2013

Major Clients:
University Museums, Athletics, Global, New Studetn Orientation

An advertising agency specializing in healthcare, pharmaceuticals and organizations focused on promoting a healthy lifestyle

  • Developed package design and marketing collateral for pharmaceutical companies Eli Lilly & Roche Diagnostics
  • Designed and managed production of annual reports for Fortune 500 Companies
  • Directed monthly magazine which garnered fan support and funds for the US Olympic Rowing Team.

University of Delaware
Art Director
2008 – 2013

Major Clients:
University Museums, Athletics, Global, New Studetn Orientation

An advertising agency specializing in healthcare, pharmaceuticals and organizations focused on promoting a healthy lifestyle

  • Developed package design and marketing collateral for pharmaceutical companies Eli Lilly & Roche Diagnostics
  • Designed and managed production of annual reports for Fortune 500 Companies
  • Directed monthly magazine which garnered fan support and funds for the US Olympic Rowing Team.

Niemczyk Hoffmann Group

Graphic Designer

2011 – Present

Major Clients:

Rack Room Shoes, Michelin,

An advertising agency specializing in healthcare, pharmaceuticals and organizations focused on promoting a healthy lifestyle

  • Developed package design and marketing collateral for pharmaceutical companies Eli Lilly & Roche Diagnostics
  • Designed and managed production of annual reports for Fortune 500 Companies
  • Directed monthly magazine which garnered fan support and funds for the US Olympic Rowing Team.

William Fox Munroe, Inc.

Graphic Designer

2011 – Present

Major Clients:

Hershey, Reese’s, Twizzler, Gore

An advertising agency specializing in healthcare, pharmaceuticals and organizations focused on promoting a healthy lifestyle

  • Developed package design and marketing collateral for pharmaceutical companies Eli Lilly & Roche Diagnostics
  • Designed and managed production of annual reports for Fortune 500 Companies
  • Directed monthly magazine which garnered fan support and funds for the US Olympic Rowing Team.

William Fox Munroe, Inc.

Graphic Designer

2011 – Present

Major Clients:

Hershey, Reese’s, Twizzler, Gore

An advertising agency specializing in healthcare, pharmaceuticals and organizations focused on promoting a healthy lifestyle

  • Developed package design and marketing collateral for pharmaceutical companies Eli Lilly & Roche Diagnostics
  • Designed and managed production of annual reports for Fortune 500 Companies
  • Directed monthly magazine which garnered fan support and funds for the US Olympic Rowing Team.

PREVIOUS EXPERIENCES

 

  • RiteAid Corporation
  • Kline Design
  • William Fox Munroe, Inc.
  • Niemczyk Hoffmann Group
  • Lead and manage team of designers, writers, photographers and videographers
  • Research and creative direction for client brand initiatives and digital marketing strategies.
  • Direct and collaborate with back-end and front-end developers to create web sites, web apps and other digital solutions
  • Collaborate with project managers, account executives and strategists on developing effective digital marketing strategies
  • Write, design and direct creative content for social media, and digital marketing campaigns
  • Develop and pitch creative to win new business
  • Executive Leadership Team member for 4+ years.

My Story

Experience

Sr. Art Director

University of Delaware

July 2006 – Current

Junior Art Director

Niemczyk/Hoffmann Group

January 2003 – July 2006

Graphic Designer

William Fox Munroe, Inc.

Feb 2013 – Aug 2016

Graphic Designer

Kline Design

Jun 2011 – Dec 2013

Education

Associates In Graphic Design

Art Institute of York
Oct 2001 – May 2002

 

Awards

Awesome Design Awards 2016

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Best Webste Awards 2014

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