Former Vice President Joe Biden founded the UD Biden Institute to continue his life-long work on domestic policy issues. While the Institute was in its first weeks, UD students were longing for an opportunity to connect with Biden as a fellow Blue Hen and welcome him back to campus.

In just four weeks, our in-house team planned a student-focused rally, developed a creative style that complimented the UD brand, created a fully integrated marketing strategy campaign, produced and edited a video series with Biden (“This or That?”) to promote the event, and developed both event and online engagement strategies for a comprehensive, memorable brand experience.

Former Vice President Joe Biden founded the UD Biden Institute to continue his life-long work on domestic policy issues. While the Institute was in its first weeks, UD students were longing for an opportunity to connect with Biden as a fellow Blue Hen and welcome him back to campus.

In just four weeks, our in-house team planned a student-focused rally, developed a creative style that complimented the UD brand, created a fully integrated marketing strategy campaign, produced and edited a video series with Biden (“This or That?”) to promote the event, and developed both event and online engagement strategies for a comprehensive, memorable brand experience.